Propaganda

Transfer:
This type of propaganda is transfer because it is a picture of Drew Barrymore wearing Covergirl mascara. People will see this ad and think "Well if Drew Barrymore uses this it must be good." I know when I see attractive or famous people using a product it must be good since they look like they do. People forget about all the money these models and celebs are getting paid to talk about how wonderful this product is.
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Repetition:
This type of propaganda is repetition because Billy Mays repeats the brand of this product numerous times during the commercials. The commercials start out, " Hi, Billy Mays here to tell you a little about Oxiclean..." and then he rambles about tough stains on your carpets, clothes and other household items. Billy Mays shows examples of how Oxiclean works and while demonstrating he repeats Oxiclean, Oxiclean, Oxiclean, until its stuck in your brain for good.

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Testimonial:
This type of propaganda is testimonial because Jessica Simpson talks about her battle with acne since she was a rising star. Even though Jessica Simpson is a beautiful celebrity from a far but up close she has pimples and black heads just like very other teenager and young adult in America. This makes teens think by using this product they will look like Jessica Simpson. The commercials also show other teens using Proactiv which makes them think it will automatically work for them as well.

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